The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances.
Read moreHow COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]
Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use it? Will anyone even want it?
Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date.
Read moreHow to Launch a Product, According to HubSpot’s Product Marketers
As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right … Read more
SEO can sometimes feel like it stands for “Something Extremely Obscure.”
As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
Read moreTips for Keyword Optimizing the Most Critical Parts of Your Website
To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history.
Read moreHow Small Businesses Can Take Advantage of the U.S. Stimulus Package
With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time.
Read moreWhere to Find Public and Private Small Business Funding in 2020
With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns.
The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right.
Here’s how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.
Read moreHow to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.