If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?”
Read moreHow to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers
The 17 Best Resume Templates for Every Type of Professional
While an eye-catching resume alone probably won’t land you your dream gig, it doesn’t hurt to put a little extra effort into how you present yourself on paper.
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18 Beautiful New Ebook Templates [Free Download]
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate the tons of leads for your sales team that you want them to.
How to Create Content for Every Stage of the Buyer’s Journey
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to … Read more
How Broadcast Journalism Helped Me Pivot to Social Media Management
Pivoting from a career in broadcast journalism was a big decision for me.
Read moreHow Broadcast Journalism Helped Me Pivot to Social Media Management
Upstream vs. Downstream Marketing, Explained
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.
Read moreHow Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
8 Ways Digital Rewards Can Help Marketers to Stand Out
Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks.
Read more8 Ways Digital Rewards Can Help Marketers to Stand Out
16 Awesome Email Marketing Campaigns & How to Run Your Own
Consumers love connecting with brands via email, and it’s a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return (HubSpot State of Marketing 2020).
Read more16 Awesome Email Marketing Campaigns & How to Run Your Own
6 Stats that Prove the Importance of Product Videos for Ecommerce
Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an … Read more