Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience.
Read moreHow to Make Digital Credentials Your Most Impactful Marketing Tool
If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?”
Read moreHow to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers
While an eye-catching resume alone probably won’t land you your dream gig, it doesn’t hurt to put a little extra effort into how you present yourself on paper.
Read moreThe 17 Best Resume Templates for Every Type of Professional
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? But landing pages don’t convert visitors to leads all by themselves — without attractive and compelling offers behind them, they won’t generate the tons of leads for your sales team that you want them to.
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to … Read more
Pivoting from a career in broadcast journalism was a big decision for me.
Read moreHow Broadcast Journalism Helped Me Pivot to Social Media Management
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.
Read moreHow Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks.
Read more8 Ways Digital Rewards Can Help Marketers to Stand Out
Consumers love connecting with brands via email, and it’s a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return (HubSpot State of Marketing 2020).
Read more16 Awesome Email Marketing Campaigns & How to Run Your Own