Marketing isn’t just about campaigns, content, and creativity. There’s a whole lot of “getting things done” that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.
What It Is and Why It’s Useful
Cooking is my favorite pastime. It’s so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful.
The Ultimate Guide to iPaaS (Integration Platform as a Service)
You’ve likely heard of Software as a Service, or SaaS.
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The Plain English Guide to Return on Ad Spend (ROAS)
As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
Read moreThe Plain English Guide to Return on Ad Spend (ROAS)
How to Use Account Mapping to Build an Effective ABM Campaign
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage.
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How to Develop a Successful Marketing Mix Strategy [+ Templates]
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.
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How to Create a Social Media Report [Free Template]
Social media is an undeniably powerful channel for marketing in 2020.
Read moreHow to Create a Social Media Report [Free Template]
9 LinkedIn Ad Case Studies That Marketers Can Learn From
When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn.
Read more9 LinkedIn Ad Case Studies That Marketers Can Learn From