A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called the fear of missing out (FOMO). … Read more
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Read moreThe Ultimate Guide to Google Search Console in 2021
Using a video editing app is critical for creating a winning video marketing strategy.
And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote living.
But like most new strategies, you’ll need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”
Read more50 YouTube Stats Every Video Marketer Should Know in 2021
When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals.
Read moreWhat Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy.
Read moreHow to Create a Facebook Business Page in 5 Simple Steps [Tutorial]
In 2021, smart home systems and devices are more impressive and all-encompassing than ever.
It seems we all have an obsession with killing things off.
Read moreAre Blogs Dead in 2021? We Asked 10 Marketing Experts
Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products.
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
Read more19 Social Media Marketing Myths to Leave Behind in 2021