What are some of the reasons you run an A/B test?
The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s … Read more
Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some … Read more
During summer, my favorite time of day was when the ice cream truck would drive on our street.
Usually, I didn’t know what I wanted. If I had saved enough money, I’d order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich.
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign.
Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible to know what the coming year might hold for your company … Read more
Every weekend, my friends and I have online video calls to catch-up with each other.
Sometimes it feels like certain people dominate the conversation and others don’t feel comfortable speaking up.
These types of communication issues via remote conversations are actually normal.