If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website?
To increase conversion rates on your ecommerce website, no part of the customer journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed.
But cultivating a user journey that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
To a prospect seeking out a new service provider, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors?
While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn’t come to a halt. Real-time marketing is still a great way to get in front of and convert your audience. In fact, a new report from Monetate and Econsultancy concludes that UK marketers report a 26% … Read more