Facebook – Page 2 – Jaan Kanellis

How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

17 of the Most Creative ‘Meet the Team’ Pages We’ve Ever Seen

To a prospect seeking out a new service provider, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors?

What is Real-Time Marketing? (In 300 Words or Less)

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn’t come to a halt. Real-time marketing is still a great way to get in front of and convert your audience. In fact, a new report from Monetate and Econsultancy concludes that UK marketers report a 26% … Read more

How to Increase Your Instagram Engagement Rate

Instagram turns 10 in 2020. It was launched in October of 2010, where its app store debut prompted 25,000 downloads in just one day. Two years later, Facebook purchased the app for $1 billion.

What You Need to Know About Commercial Use

As marketers, we’re often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email.

Why Overworking Is Bad For Your Health (and Your Career)

There’s no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search.

While being constantly plugged in can make us feel safe, connected, and in-the-know — both at work and at home — it also means we never really clock out.

What is Trading Up, and Why It Matters for Marketers

To understand what the term “trading up” means, let’s start with a scenario.

What’s Sprite to Coca Cola? An Exploration of Brand Portfolios

Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving dinner like somebody’s Uncle Gary does every year.

7 Tips for Running Engaging Instagram Giveaways (+Tools to Get You Started)

With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish.

The Beginner’s Guide to Usability Testing [+ Sample Questions]

My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it.

My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece. After I address her edits, my piece always looks more polished.