This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
To a prospect seeking out a new service provider, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors?
While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn’t come to a halt. Real-time marketing is still a great way to get in front of and convert your audience. In fact, a new report from Monetate and Econsultancy concludes that UK marketers report a 26% … Read more
There’s no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search.
While being constantly plugged in can make us feel safe, connected, and in-the-know — both at work and at home — it also means we never really clock out.
Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving dinner like somebody’s Uncle Gary does every year.
With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish.
My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it.
My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece. After I address her edits, my piece always looks more polished.