What is Real-Time Marketing? (In 300 Words or Less)

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn’t come to a halt. Real-time marketing is still a great way to get in front of and convert your audience. In fact, a new report from Monetate and Econsultancy concludes that UK marketers report a 26% … Read more

Why Overworking Is Bad For Your Health (and Your Career)

There’s no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search.

While being constantly plugged in can make us feel safe, connected, and in-the-know — both at work and at home — it also means we never really clock out.

Read moreWhy Overworking Is Bad For Your Health (and Your Career)

The Beginner’s Guide to Usability Testing [+ Sample Questions]

My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it.

My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece. After I address her edits, my piece always looks more polished.

Read moreThe Beginner’s Guide to Usability Testing [+ Sample Questions]