PPC – Jaan Kanellis

The Ultimate Guide to Google Analytics in 2020

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated.

4 Major Ways Your Creative Agency Can Make Money

Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?”

Totally Free Microsoft Excel Templates That Make Marketing Easier

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what … Read more

The Plain English Guide to Return on Ad Spend (ROAS)

As a writer, I’ve never been very good at math. I know … shocking.

Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.

However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.

The Plain-English Guide to Negative Keywords

When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.

What is the Purpose of Marketing? [FAQ]

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”

8 Google Shopping Ad Strategies That’ll Drive Sales

I love online shopping. In fact, online shopping is almost the only way I shop.

And I’m not alone.

In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.

34 Free Online Marketing Classes to Take This Year

I don’t know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a lecture, … Read more

The Ultimate List of Types of Marketing [41 and Counting]

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.

The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

It’s probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.