Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course!
The marketing technology landscape is expanding rapidly, and it’s becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels.
Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put … Read more
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.
I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.
And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site?
A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and create a wealth of valuable marketing collateral. When done right, it’s a mutually beneficial, thoroughly productive way to boost your marketing efforts as a whole. Aligning yourself with an industry peer can pay off in … Read more