Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more?
PPC
The Ultimate Guide to B2B Marketing in 2020
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
Don’t Let Your Content Offers Collect Dust
We all know that traffic alone doesn’t pay the bills. Ultimately, our traffic must do its job to convert prospects who have problems that we can solve. One way of getting the right people into the pipeline is by creating compelling content offers that practically beg for the opt-in. There’s just one problem: Making sure we generate enough demand for the offer to be successful.
Learning SEO? The Beginner’s List of Resources to Get Started
You can’t get a degree in SEO. Books on SEO quickly become out-of-date.
Read moreLearning SEO? The Beginner’s List of Resources to Get Started
How to Implement & Succeed With Marketing Automation
Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course!
Read moreHow to Implement & Succeed With Marketing Automation
The 11 Best ClickFunnels Alternatives & Competitors in 2020
The marketing technology landscape is expanding rapidly, and it’s becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels.
Read moreThe 11 Best ClickFunnels Alternatives & Competitors in 2020
How to Learn Social Media Marketing: 39 Resources for Beginners
Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put … Read more
The Best 16 Landing Page Builders for Any Business
Lead generation is essential for driving sales and growing an online business.
How They Work (and Compare to Google Ads)
If Googling has ever let you down, you may have come across another search engine called Bing.
How to Determine a Bidding Strategy for Different Types of Ads
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.
I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
Read moreHow to Determine a Bidding Strategy for Different Types of Ads