Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what … Read more
As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
Read moreThe Plain English Guide to Return on Ad Spend (ROAS)
When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”
I love online shopping. In fact, online shopping is almost the only way I shop.
And I’m not alone.
In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.
Read more8 Google Shopping Ad Strategies That’ll Drive Sales
I don’t know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a lecture, … Read more
Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
Read moreThe Ultimate List of Types of Marketing [41 and Counting]
It’s probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
Read moreThe Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project.
Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
Read moreHow to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
91% of marketers are confident that they’re making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use … Read more