When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.
I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
Read moreHow to Determine a Bidding Strategy for Different Types of Ads
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention.
Read more11 Ad Design Tips to Help Your Brand Cut Through the Noise
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.
Read moreIs Page One Overrated? The Truth About Organic Search Results
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.
And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site?
Read moreHow to Design Content Remarketing Campaigns That Actually Work
A solid co-marketing partnership is one of the better ways to reach a previously untapped audience, generate positive publicity, and create a wealth of valuable marketing collateral. When done right, it’s a mutually beneficial, thoroughly productive way to boost your marketing efforts as a whole. Aligning yourself with an industry peer can pay off in … Read more
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated.
Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?”
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what … Read more
As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
Read moreThe Plain English Guide to Return on Ad Spend (ROAS)
When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.