In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.
Read moreThe Ultimate Guide to Podcast Audio, According to HubSpot’s Podcast Experts
Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision.
It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design.
When this happens, visitors won’t convert.
Read more19 Ways to Effectively Increase Your Conversion Rate
Collectively, 103 trillion emails are sent worldwide every year … that’s not a typo.
And 58% of people check their email before doing anything else online. It’s no secret that email isn’t dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look.
Read moreHow to Craft the Perfect Email for Every Stage of the Buyer’s Journey
So you’ve just finished redesigning your website. You’re excited, it looks great, and you’re patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective.
As a habitual spender bee, the day before payday is, sadly, one of scant spending.
Some of the marketing teams I’ve been on have had similar budget issues (although those weren’t brought on by online shopping like mine).
Read moreMarketing Without a Budget? Use These Tactics for Success
I’ll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one … Read more
Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
Read more19 SEO Tips Straight From the Mouths of HubSpot’s SEO Team
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy … Read more
So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
Read moreThe Ultimate Guide to Building a Website Redesign Strategy
Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
Read moreThe Ultimate List of Types of Marketing [41 and Counting]