Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales.
Read moreWhat Are Website Traffic Exchange Sites? (And Why You Shouldn’t Use Them)
SEO
The Comprehensive Guide to Impression Shares
Online advertising is booming.
75 Stop Words That Are Common in SEO & When You Should Use Them
From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you?
Read more75 Stop Words That Are Common in SEO & When You Should Use Them
Why Blogs Fail — And How to Make Sure Yours Doesn’t
Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020.
Read moreWhy Blogs Fail — And How to Make Sure Yours Doesn’t
Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats
Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump.
Read moreLevel Up Your Social Media Lead Generation Game with These 35 Tools and Stats
How monday.com Uses Data-driven Marketing to Guide Strategy
As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions.
Read moreHow monday.com Uses Data-driven Marketing to Guide Strategy
The Ultimate Guide to B2B Marketing in 2020
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
15 Amazing Blogging Insights Your Analytics Can Tell You
Search presence (such as impressions, clicks, and click-through rate) Traffic performance (based on total views and visits, individual post performance, and by referral source) Authority in your online niche (based on number of inbound links) Readership engagement (by measuring time on page, bounce rate, social shares and comments, and subscriber count) Lead generation (by measuring CTA … Read more
Made You Look! How to Make Headline Grabbers Work for You
Headlines are the first look (and sometimes, the only look) people give your content. Think of all the times you’ve scanned title after title before clicking on the one that stopped your scroll.
Read moreMade You Look! How to Make Headline Grabbers Work for You
Don’t Let Your Content Offers Collect Dust
We all know that traffic alone doesn’t pay the bills. Ultimately, our traffic must do its job to convert prospects who have problems that we can solve. One way of getting the right people into the pipeline is by creating compelling content offers that practically beg for the opt-in. There’s just one problem: Making sure we generate enough demand for the offer to be successful.