SEO – Jaan Kanellis

7 YouTube Features That Will Help You Get More Views

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time? That’s right. Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand’s website. … Read more

What is the Purpose of Marketing? [FAQ]

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”

6 Easy Ways to Help Reduce Your Website’s Page Load Time

The adage “patience is a virtue” doesn’t apply online.

What It is & Why It Makes Your Website More Secure

Have you ever noticed that some URLs start with “http://”, while others start with “https://”?

19 Ways to Spend Your Marketing Budget Next Quarter

The tough part is over — your budget’s been approved for the next quarter. But now, another challenge looms how to spend that money. You might be a little lost about how best to allocate your budget. Consider the resources and tools your team needs to do their jobs well. Additionally, leave a little room … Read more

34 Free Online Marketing Classes to Take This Year

I don’t know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a lecture, … Read more

10 Content Marketing Analytics Tools That Finally Do What You Need

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy.

The Ins and Outs of Writing Long-Form Content

Let’s talk about content.

More specifically, long-form content.

Not only that, but why it’s a good idea to have on your website.

Google AMP Helps You Make Stunning Web Experiences. Here’s How.

Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.

19 Free Advertising Tips for Your Small, Large, or Local Business

To start, brainstorm different topics and volunteer at various upcoming networking events and trade association conventions. If you’re afraid of public speaking (don’t worry, a lot of us are), you could enroll in a local Toastmasters chapter to improve your game. Putting up brochures or flyers in local libraries, coffee shops, and businesses is a … Read more