How to Create Content for Every Stage of the Buyer’s Journey

No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to … Read more

5 Dos and Don’ts When Making a SMART Goal [Examples]

When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me … Read more

7 YouTube Features That Will Help You Get More Views

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time? That’s right. Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand’s website. … Read more