Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Read moreThe Ultimate Guide to Google Search Console in 2021
In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”
Read more50 YouTube Stats Every Video Marketer Should Know in 2021
When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals.
Read moreWhat Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
It seems we all have an obsession with killing things off.
Read moreAre Blogs Dead in 2021? We Asked 10 Marketing Experts
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
Read more19 Social Media Marketing Myths to Leave Behind in 2021
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute.”
After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.
Read moreWhen Is the Best Time to Post on Instagram in 2021? [Cheat Sheet]
As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer’s block when it comes to creating fresh, unique content.
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).
One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?”
Now, obviously, I work at HubSpot and I know what a blog strategy looks like at a big company with a recognizable brand.
Read moreHow HubSpot’s Blog Team Comes Up With High-Performing Post Ideas
Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address. Running through slides, practicing in front of a mirror, or pre-writing a script — whatever type of preparation you prefer, it’s key to calming nerves and delivering an engaging, valuable presentation. The … Read more
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
Read more26 About Us & About Me Pages + Templates to Make Your Own