As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes. We’ve all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right … Read more
SEO can sometimes feel like it stands for “Something Extremely Obscure.”
As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
Read moreTips for Keyword Optimizing the Most Critical Parts of Your Website
There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The … Read more
Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business?
Read moreHow to Structure a Kick-Ass Marketing Team for Any Company
Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods.
Read moreWhy You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic
Great content and attracting inbound links are major elements of your SEO strategy.
Read moreHow to Use Internal Linking to Improve Your Website’s SEO
From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are.
Read moreHow to Bridge the Gap Between In-Person and Online Lead Generation
91% of marketers are confident that they’re making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use … Read more
I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together.
As a content creator, I’m predictably an avid content consumer as well.
Read moreThe Marketer’s Guide to Content Aggregators in 2020
