Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
Read more42 of the Best Affiliate Programs That Pay the Highest Commission
SEO
How to Become an SEO Expert, According to HubSpot’s SEO Team
Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
Read moreHow to Become an SEO Expert, According to HubSpot’s SEO Team
The Tips, Tricks, and Tools to Do It Right
Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you.
How to Create a Revenue-Generating Google Ads Campaign
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.
Read moreHow to Create a Revenue-Generating Google Ads Campaign