In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”
When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals.
In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute.”
After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).
One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?”
Now, obviously, I work at HubSpot and I know what a blog strategy looks like at a big company with a recognizable brand.
Whether or not you enjoy public speaking, I’d bet you don’t like hopping on stage without preparing for a speech or keynote address. Running through slides, practicing in front of a mirror, or pre-writing a script — whatever type of preparation you prefer, it’s key to calming nerves and delivering an engaging, valuable presentation. The … Read more
Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
As a marketer, you’re often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story … and generating qualified leads that will help you grow your business.