How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right. 

Here’s how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.

Read moreHow to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

How to Calculate ROI in Marketing [Free Excel Templates]

It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.

But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked and what didn’t. And you can’t do that just by saying last month’s activities were “great” … “great” doesn’t pay the bills.

Read moreHow to Calculate ROI in Marketing [Free Excel Templates]