7 Amazingly Effective Lead Nurturing Tactics

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. … Read more

How to Write an Incredible Startup Marketing Budget for 2020

As a marketer, it’s undeniably critical you’re fully aware of your own budget and resources, and use that information when making decisions. For instance, let’s say you’re a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Of course, one of the biggest questions you’ll be … Read more

How to Create a Revenue-Generating Google Ads Campaign

The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.

The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.

Read moreHow to Create a Revenue-Generating Google Ads Campaign

The 8 Email Marketing Metrics & KPIs You Should Be Tracking

There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter … Read more