15 Key Performance Indicators to Help Improve Your Marketing

When I was cooking steak the other day, I had to use a meat thermometer to check and see if the meat was cooked all the way through. In other words, I had to look for an indicator to see how the cooking process was coming along. Marketing is fairly similar. As a marketer, instead … Read more

8 Common Instagram Marketing Mistakes to Avoid in 2020

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users. Along with growing its user base, … Read more

How to Learn Social Media Marketing: 39 Resources for Beginners

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put … Read more